MoviePower, the VR equipment supplier, arrived at the IAAPA Expo Europe in Spain as scheduled, bringing its latest VR machines.
As the Mediterranean breeze swept across the Barcelona skyline, IAAPA Expo Europe 2025 grandly opened at the Fira Gran Via exhibition center from September 23-25! As explorers in the global VR amusement equipment field, we brought our latest R&D virtual reality gaming equipment and joined hundreds of exhibiting brands to attend this annual grand event of the European leisure and entertainment industry with industry elites from many countries.
Immerse Yourself in The Experience: Feel The New Sensations Brought by Modern Technology and Entertainment.
From the moment we stepped into the exhibition, we were enveloped in a vibrant atmosphere of innovation. This venue brought together leaders in the entire entertainment industry, including theme parks, aquariums, and family entertainment centers. VR technology, as a core force breaking down the limitations of time and space and redefining the boundaries of experience, became one of the most eye-catching highlights. At our booth, a steady stream of visitors donned VR devices and were instantly “transported” to a fantastical realm: multiplayer cooperative challenges where they could explore alongside virtual creatures, dynamic interactive experiences simulating extreme sports, and lightweight VR amusement installations suitable for family settings. Our VR paraglider, in particular, sparked heated discussions. Many buyers from well-known European theme parks expressed their intention to collaborate on the spot, stating that “This VR flight simulator breaks the immersive experience of traditional VR amusement projects and redefines new consumer value.“
Industry Trends in Focus: How Is MoviePower VR Reshaping The Amusement Industry Ecosystem?
During the three-day exhibition, we not only showcased our products but also deeply participated in the exchange of industry ideas. Through the professional venue meticulously crafted by IAAPA, we clearly perceived three core needs of the European amusement market: First, the integrated scenario-based immersive experience – as demonstrated by MoviePower’s VR paraglider, the combination of VR with motion platforms and panoramic screens has become standard for large-scale amusement projects. Our “VR + Themed IP Customization” solution can create exclusive storylines based on the park’s characteristics, making the experience more memorable. Second, design adaptable to all age groups – from families with children to young adults, different customer groups have significantly different needs for VR. Our lightweight equipment balances low-stimulation interaction with high immersion, perfectly adapting to diverse scenarios. Third, a global service system – drawing on the experience of industry benchmark companies, we have established an integrated service network covering Europe, encompassing installation, training, and after-sales service, ensuring our partners have no worries.
It’s worth mentioning that we gained a lot during the exhibition. Through in-depth exchanges with industry partners and visitors, we discovered that the next big trend in VR amusement lies in “cross-technology integration”—combining VR with mechanical transmission, haptic feedback, and AI interaction to create a new generation of amusement projects that achieve a “virtual-real symbiosis.” Furthermore, feedback from numerous professional buyers clarified the direction of our product iteration: a more compact equipment structure, richer multilingual content, and a more efficient operation and management system.
A Successful Conclusion, A Promising Future: Embarking on A New Journey With The European Amusement Industry.
With the successful conclusion of IAAPA Expo Europe 2025, we embarked on our journey home, filled with cooperation intentions and industry insights. This premier European leisure and entertainment industry event not only showcased the strength of China’s VR amusement technology to the world but also built bridges for in-depth connections with international industry leaders. From the exhibition center in Barcelona to theme parks across Europe, we believe that VR technology will inject continuous innovative vitality into the amusement industry with a more open and integrated approach.
Thank you to every partner and industry colleague who visited our booth! Moving forward, we will accelerate project implementation with our European clients, continuously refine our products and services, and bring more immersive surprises to the global amusement market. In 2026, we look forward to meeting you again on more international stages, together unlocking the infinite possibilities of VR amusement!
