MoviePower Unlocking New Opportunities for the VR Machine Industry in Eastern Europe
The 2025 Russian Theme Park and Amusement Equipment Exhibition (IAAPA) has successfully concluded. This bi-season exhibition, spanning March and October, is not only a trendsetter for the VR amusement industry in Eastern Europe, but also a core hub for global companies to plan for the multi-billion dollar market.
Key Highlights of the Exhibition
The exhibition is jointly supported by the IAAPA (International Association of Amusement Parks and Attractions) and TSI (Taiwanese company). Exhibits cover the entire industry chain—from large-scale amusement equipment such as Ferris wheels and roller coasters, to 4D/6D motion cinema systems and electronic game machines, to children’s indoor playgrounds and water park facilities, and also include currently popular VR immersive experience devices and solutions. Coupled with services such as theme park planning and design and scenic area management software, it comprehensively meets the needs of various scenarios such as theme parks, water parks, and family entertainment centers.
MoviePower VR Drives New Immersive Trend
The most eye-catching exhibits at this year’s exhibition were undoubtedly the numerous innovative amusement equipment breaking boundaries. Among them, the VR theme park was a major focus. With well-known domestic and international suppliers showcasing their core products. They are demonstrating the diversified integration trend of “VR + amusement”.
MoviePower, a representative brand from Panyu, Guangzhou, a hub of China’s VR industry, presented its popular star product, VR Super Ride. With its cool, futuristic riding design and Blu-ray rendering, it can accommodate multiple people simultaneously (customizable for 4-24 people), occupying a minimalist footprint of only 20 square meters. It comes with its own modular design and can be easily set up on-site. Utilizing cutting-edge patented crank technology and a 360° omnidirectional rotating structure, combined with interactive shooting and multiple special effects, it creates a highly immersive experience, making it a popular choice for family entertainment. This attracted the attention of numerous scenic spots and amusement park venues.
Booming VR Simulator Demand in Russia
The exhibition’s success is inseparable from the robust demand in the Russian amusement market, with VR machines emerging as a new growth engine in this promising sector. Currently, over 200 Russian cities are undergoing park modernization. The mandatory implementation of ESG strategies is driving demand for environmentally friendly amusement equipment. And the requirement for barrier-free public spaces is propelling the annual growth rate of dedicated facilities to over 30%.
More notably, the Russian VR experience industry has entered a period of rapid consolidation. The government-led “digital sovereignty” policy is accelerating the penetration of VR technology into multiple fields, with entertainment consumption and industrial training being two core demand scenarios. Russia has already developed a diversified amusement landscape. The integration of VR devices is further enriching the dimensions of these experiences. The exhibition provided an opportunity for Chinese VR companies to enter the Russian market with their spatial positioning technology, further promoting win-win cooperation between the Sino-Russian VR industries.
Exhibition Visitor Guide Recap
For those who missed this year’s exhibition, don’t worry, you can book your spot at the 2026 IAAPA exhibition in Russia. The Russian amusement industry is experiencing a golden age of development. The exhibition is not only a stage for showcasing our VR products, but also a core platform for industry trend insights and global resource connections. In particular, the deep integration of VR technology and the amusement industry is reshaping the industry ecosystem and opening up new growth avenues.
